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Talking Tech | Twitter and NASCAR
Talking Tech | Twitter and NASCAR: Twitter and NASCAR execs discuss its new partnership to put race tweets in a specific area of Twitter to help NASCAR fans find them.
Brad Keselowski, driver of the #2 Miller Lite Dodge, snaps a photo with his iPhone. / Tyler Barrick / Getty Images for NASCAR

NASCAR Sprint Cup Series driver Brad Keselowski put sports and tweeting on the map this year when he snapped a quick iPhone shot of an accident in the Daytona 500 and posted it immediately on Twitter. His fan base doubled, and he has continued tweeting (@keselowski). We caught up with the driver via Skype, where we spoke via webcam from his home base, near Charlotte, North Carolina.

The tweet: “I had my phone in the car, and (when the accident happened), I thought, ‘I should get a picture of this.’ I did, and the next thing you know, voilà! Twitter and tech magic. It was crazy. People were just amazed that someone had taken the time to think about the fans.”

NASCAR & Tech: “NASCAR gets knocked on for maybe not being the most tech savvy sport, but you’d be amazed at some of the technology in the sport. NASCAR has this cool device, called Fanvision, (available for rent or purchase at the stadiums starting at $54.99 or $299) which has live video highlights during the race. It’s wireless and travels with the teams across the country.”

Driving music: He makes iTunes playlists, before and after the race. Pre-race songs include Thunderstruck by AC/DC and Alice Cooper’s No More Mr. Nice Guy. (“It gets me going and makes me feel mean.”) Post-race songs include Down on Main Street by Bob Seger, Driving My Life Away by Eddie Rabbitt, The Dukes of Hazzard TV theme song by Waylon Jennings and Every Rose Has Its ThornCQ? by Poison.

Communicating with fans: “I prefer Twitter. It’s more of an open environment, and it has the most accessibility. It’s like being in a room with a group of fans and being able to just talk to them.”

Jefferson Graham’s Tech column runs Wednesdays in USA TODAY.

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