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What fun is having a stadium full of fans without some that look like this?
What fun is having a stadium full of fans without some that look like this? / Doug Berry / Getty Images

Clarification: After this article was published, Michaels Arts and Crafts Stores released this statement: “Michaels does not recommend the use of products sold at our store for anything other than the intended purpose, including the use of paint on the skin. For painting on skin, we recommend Snazzaro paints which are sold at all Michaels U.S. stores and are non-toxic, hypoallergenic and FDA approved for cosmetic use.”

Football, especially the Super Bowl, can bring out fierce loyalty. Look no further than the bare-bellied, brightly painted fan in the stands.

“It would be boring to have a stadium full of people who were just passively watching,” says Chris Pokorny, executive editor of Dawgs by Nature, an online community of Cleveland Browns fans. He hasn’t painted himself brown and orange, but Pokorny respects those who do — especially in winter. “The fans who do it in cold weather have to be a little crazy, but hey, it’s still all in good fun.”

Kayla Miller, a sales associate at Michael’s Arts and Crafts Stores in Jacksonville, sees about 25 customers of all ages every week buying body paint to help propel the Jacksonville Jaguars to victory.

What to use?

“Tempera paint is best,” Miller says. Be sure to choose a non-toxic, water-based product. Paint will flow easily without chipping, and if it’s washable, it will make for an easy cleanup after the game. To apply, she says, “take your time, concentrate. Don’t get it around the mouth or the eyes.”

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