You will be redirected to the page you want to view in  seconds.

Online wine clubs help you select, buy and learn about wines.
Online wine clubs help you select, buy and learn about wines. / JGI/Jamie Grill / Getty Images/Blend Images

Netflix tells us which movies we’re going to like; Pandora tells us which tunes. And now Club W is showing us what we want to drink.

Analyzing wine by varietal factors or alcohol percentage is a “poor indicator of how someone is going to like it,” says Club W co-founder Xander Oxman. What’s more important? Taste. “If I like something and Jeff likes a high percentage of what I like, then when I find a new bottle, chances are he’s going to want it, too.”

Club W is just one of many wine clubs popping up online, each offering its own model for selecting, buying and learning about wines. Here are a few: A service based on a “palate profile” that when plugged into an algorithm predicts other bottles the consumer will like. Each wine comes with a video documenting the story of the vintage for a more restaurant-like experience. Founded in the U.K., this site takes the money from members and invests it in the winemakers themselves, so wines can be sold to consumers at a discount. Master sommeliers choose vintages from top vineyards across the globe. The site also offers online seminars, with real-time Q&As and tastings. Wines are sourced directly from the winery, with no middlemen. The guiding philosophy, as explained on the site: If we wouldn't spend our own money on it, we don't offer it to you.

More In Life & Style

POWERED BY USA WEEKEND Magazine & more than 800 Local Newspapers across the country!