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2003
Teen Survey Results:
Teens & Newspapers
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This
year, USA WEEKEND Magazine partnered with two leaders in
the newspaper field the American Society of Newspaper
Editors and the Newspaper Association of America Foundation as
well as YouthNOISE.com to bring teens our 17th Annual Teen
Survey.
More
than
65,000 teens, age 13 to 18, responded via mail and the
internet, proving that teens love to give their
opinions—all you have to do is ask. Here are the
results: |
| |
| 1)
Where do you get most of your news? (Pick one.) |
48%
18%
14%
9%
7%
4% |
TV
Newspaper
Word
of mouth
Online
Radio
Magazines
|
|
Younger
students are a little more likely to say TV. |
| 2)
How relevant is the newspaper to your life? |
18%
53%
23%
6%
|
Very
relevant
Somewhat
relevant
Not very relevant
Not relevant at all |
3)
How important do you think newspapers are for an informed
citizenry and democracy? |
57%
38%
4%
1%
|
Very
important
Somewhat important
Not very important
Not
important at all |
4)
Do you think print newspapers will become obsolete because
of other media (TV, Internet, etc.)?
24%
Yes
50%
No
26%
Don't know
Younger
students are more uncertain.
5)
Is a newspaper delivered to your home?
70%
Yes
30%
No
Three-quarters
of white respondents (74%) have the paper delivered to
their homes vs. 59% of minorities. Despite this, minorities
are just as likely to say the newspaper is relevant and
read it with the same frequency as whites. Minorities
even spend 3 more minutes, on average, than whites reading
the paper. |
6)
How often do you read your local newspaper online? |
7%
20%
20%
53%
|
Daily
A
few times a week
Once
a week
Never |
Of those who say they "never" read a newspaper online,
56% responded to the printed survey and 45% responded online. |
7)
Do you think you'll read a newspaper when you're an adult? |
79%
4%
17%
|
Yes
No
Don't
know |
8)
How many days a week do you read the newspaper? |
| Average:
3.1 |
15%
47%
22%
16%
15%
20%
14%
13%
7%
9%
6%
16%
|
Never
A few days (1 to 3 days)
Most days (4 to 6 days)
Every day
Never
1 day a week
2 days
3 days
4 days
5 days
6 days
Every day |
No
significant differences by gender or race; younger students
read less often.
Girls: 3.0 average
Boys: 3.2
Whites: 3.1
Minorities: 3.1
Grades 6-8: 2.7
Grades 9-12: 3.3 |
9)
Of those who never read a newspaper or read one only
a few days a week, the percentage who say it's because
(multiple answers allowed): |
44%
30%
29%
12%
12%
10%
|
I
get my news from other sources.
It's boring.
It takes too much
time.
It's too hard to
keep up with the news.
The news reported isn't relevant to my life.
The news is too
depressing. |
10)
Asked of those who read a newspaper at least once a week:
When you read the newspaper, how many minutes a day, on
average, do you spend reading it? |
13%
37%
18%
30%
2% |
Less
than 10 minutes
10-19 minutes
20-30 minutes
Half hour to an hour
More than an hour |
Average:
21 minutes
Median: 18 minutes
No
significant differences by gender or age; minorities
spend a few more minutes on the paper than whites.
Average: Girls:
21
Boys: 22
Whites: 21
Minorities: 24
Grades 6-8: 21
Grades 9-12: 22 |
11)
Percentage of teens who read the following parts of a newspaper: |
69% Comics
67% Front page
61% Movie reviews/listings
51% Sports
50% Arts/entertainment/style
46% Local/state news
43% Teen section
43% Games and puzzles
38% Horoscope
34% TV reviews/listings
33% National news
33% International news
28% Advertising
26% Automotive/cars
23% Classified ads
19% Computers/technology
10% Business/stocks
|
75% girls; 67% boys
74% girls; 61% boys
69% girls; 54% boys
44% girls; 67% boys
61% girls; 37% boys
50% girls; 41% boys
56% girls; 27% boys
48% girls; 39% boys
51% girls; 21% boys
17% girls; 41% boys
13%
girls; 32% boys
|
Most
popular sections for girls: Comics, Front Page, Movie Reviews/Listings,
Entertainment/Style, Teen Section.
Most
popular sections for boys: Comics and Sports (tie), Front Page,
Movie Reviews/Listings, Local/State News and Automotive/Cars
(tie). |
12)
What part of the newspaper do
you usually read first?(Pick
one.) |
Top
3 (after that, nothing gets more than 4%)
36% Front Page
19% Comics
15% Sports
Although
the previous question showed significant differences between
boys and girls, they are in agreement that the front
page is read first. |
13)
Percentage of teens who would like to see more of the following
in their local paper (Multiple answers allowed.): |
52%
30%
29%
28%
27%
26%
24%
21%
17%
16%
14%
13%
12%
6%
12%
|
News
by and for teens
Entertainment/celebrities
Weekend activities
Fashion
Editorials/Opinion
Volunteer activities
Sports
Local news
Career
International news
Environmental news
National news
Travel
Advertising
I like it the way it is
|
67%
girls; 32% boys
38% girls; 21% boys
37% girls; 20% boys
44% girls; 7% boys
39% girls; 10% boys
36% girls; 14% boys
16% girls; 39% boys
8% girls; 18% boys
|
Boys
are twice as satisfied as girls with the existing newspaper.
Majority of girls would like to see more news by and for
teens. Boys' top choice would be more sports.
|
14)
For each of the following news stories, which medium do
you rely on to get most of your information? |
| |
Newspaper |
Magazine |
Internet |
Radio |
TV |
Don't
follow |
| Kobe
Bryant case |
10% |
3% |
7% |
5% |
48% |
27% |
| Timberlake/Diaz
romance |
2% |
25% |
5% |
3% |
14% |
51% |
| War
in Iraq |
28% |
1% |
6% |
4% |
55% |
6% |
| Shuttle
Columbia disaster |
22% |
2% |
7% |
3% |
44% |
22% |
| Elizabeth
Smart kidnapping |
16% |
4% |
3% |
2% |
45% |
30% |
| Sept.
11, 2001 |
22% |
2% |
6% |
3% |
63% |
4% |
|
Boys
are less likely to follow the Timberlake/Diaz romance (65% of
boys don't follow vs. 42% of girls) and the Elizabeth Smart kidnapping
case (38% boys vs. 25% girls). Whites are less likely to follow
the Kobe Bryant case (29% say they don't follow vs. 19% of minorities)
and Timberlake/Diaz romance (54% don't follow vs. 43% minorities). |
15)
For each of the following descriptions, check which medium
you think it applies to most. |
| |
Newspaper |
Magazine |
Radio |
Internet |
TV |
| Most
accurate |
52% |
4% |
4% |
10% |
30% |
| Most
fair |
44% |
9% |
14% |
11% |
22% |
| Most
entertaining |
4% |
22% |
11% |
10% |
53% |
| Easiest
to use |
14% |
5% |
11% |
24% |
46% |
| Most
informative |
50% |
5% |
4% |
18% |
23% |
|
For
most entertaining, girls are twice as likely to give the nod
to magazines as boys. 29% of girls say magazines vs. 13% of boys.
A higher percentage of boys say TV—60% vs. 48% of girls. |
16)
Where are you most likely to turn for more information
in each of the following situations? |
| |
Newspaper |
TV |
Internet |
Radio |
None |
| A
concert you want to attend |
22% |
6% |
52% |
20% |
— |
| The
finale of your favorite TV show |
13% |
72% |
11% |
1% |
3% |
| An
issue affecting your school |
55% |
8% |
13% |
3% |
21% |
| The
presidential campaign |
31% |
49% |
8% |
3% |
9% |
|
Demographics: |
Sex:
39%
61%
Race:
75%
6%
4%
9%
3%
3%
Grade:
10%
12%
18%
15%
15%
14%
16%
40%
60%
|
Male
Female
White
Hispanic
Multiracial
Black
Asian
Other
6 7
8 9 10 11 12
6th-8th
9th-12th
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