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Issue Date: April 11, 2004

In this article
Survey findings by Nicholas Lemann
Teen winners Guest Editors and prizes
Also
Complete results Question-by-question breakouts
2003 Teen Survey Results:
Teens & Newspapers

This year, USA WEEKEND Magazine partnered with two leaders in the newspaper field – the American Society of Newspaper Editors and the Newspaper Association of America Foundation – as well as YouthNOISE.com to bring teens our 17th Annual Teen Survey.

More than 65,000 teens, age 13 to 18, responded via mail and the internet, proving that teens love to give their opinions—all you have to do is ask. Here are the results:

 
1) Where do you get most of your news? (Pick one.)
48%
18%
14%
9%
7%
4%
TV
Newspaper
Word of mouth
Online
Radio
Magazines
17th Annual Teen Survey

Younger students are a little more likely to say TV.
2) How relevant is the newspaper to your life?
18%
53%
23%
6%
Very relevant
Somewhat relevant
Not very relevant
Not relevant at all

3
) How important do you think newspapers are for an informed citizenry and democracy?
57%
38%
4%
1%
Very important
Somewhat important
Not very important

Not important at all 


4) Do you think print newspapers will become obsolete because of other media (TV, Internet, etc.)?
24% Yes
50% No
26% Don't know

Younger students are more uncertain.

5) Is a newspaper delivered to your home?
70% Yes

30% No

Three-quarters of white respondents (74%) have the paper delivered to their homes vs. 59% of minorities. Despite this, minorities are just as likely to say the newspaper is relevant and read it with the same frequency as whites. Minorities even spend 3 more minutes, on average, than whites reading the paper.


6) How often do you read your local newspaper online?
7%
20%
20%
53%
Daily
A few times a week
Once a week
Never

Of those who say they "never" read a newspaper online, 56% responded to the printed survey and 45% responded online.

7) Do you think you'll read a newspaper when you're an adult?
79%
4%
17%
Yes
No
Don't know

8) How many days a week do you read the newspaper?
Average: 3.1

15%
47%
22%
16%

15%
20%
14%
13%
7%
9%
6%
16%

Never
A few days (1 to 3 days)
Most days (4 to 6 days)
Every day

Never
1 day a week
2 days
3 days
4 days
5 days
6 days
Every day

 

No significant differences by gender or race; younger students read less often.
Girls: 3.0 average
Boys: 3.2
Whites: 3.1
Minorities: 3.1
Grades 6-8: 2.7
Grades 9-12: 3.3

 

9) Of those who never read a newspaper or read one only a few days a week, the percentage who say it's because (multiple answers allowed):

44%
30%
29%
12%
12%
10%
I get my news from other sources.
It's boring.

It takes too much time.
It's too hard to keep up with the news.
The news reported isn't relevant to my life.

The news is too depressing.

 

10) Asked of those who read a newspaper at least once a week: When you read the newspaper, how many minutes a day, on average, do you spend reading it?

13%
37%
18%
30%
2%
Less than 10 minutes
10-19 minutes
20-30 minutes
Half hour to an hour
More than an hour

Average: 21 minutes
Median: 18 minutes

No significant differences by gender or age; minorities spend a few more minutes on the paper than whites.
Average:
Girls: 21
Boys: 22
Whites: 21
Minorities: 24
Grades 6-8: 21
Grades 9-12: 22

 

11) Percentage of teens who read the following parts of a newspaper:

69% Comics
67% Front page
61% Movie reviews/listings
51% Sports
50% Arts/entertainment/style
46% Local/state news
43% Teen section
43% Games and puzzles
38% Horoscope
34% TV reviews/listings
33% National news
33% International news
28% Advertising
26% Automotive/cars
23% Classified ads
19% Computers/technology
10% Business/stocks

75% girls; 67% boys
74% girls; 61% boys
69% girls; 54% boys
44% girls; 67% boys
61% girls; 37% boys
50% girls; 41% boys
56% girls; 27% boys
48% girls; 39% boys
51% girls; 21% boys





17% girls; 41% boys

13% girls; 32% boys

 

Most popular sections for girls: Comics, Front Page, Movie Reviews/Listings, Entertainment/Style, Teen Section.

Most popular sections for boys: Comics and Sports (tie), Front Page, Movie Reviews/Listings, Local/State News and Automotive/Cars (tie).

 

12) What part of the newspaper do you usually read first?(Pick one.)

Top 3 (after that, nothing gets more than 4%)
36% Front Page
19% Comics
15% Sports

Although the previous question showed significant differences between boys and girls, they are in agreement that the front page is read first.

 

13) Percentage of teens who would like to see more of the following in their local paper (Multiple answers allowed.):

52%
30%
29%
28%
27%
26%
24%
21%
17%
16%
14%
13%
12%
6%
12%
News by and for teens
Entertainment/celebrities
Weekend activities
Fashion
Editorials/Opinion
Volunteer activities
Sports
Local news
Career
International news
Environmental news
National news
Travel
Advertising
I like it the way it is
67% girls; 32% boys
38% girls; 21% boys
37% girls; 20% boys
44% girls; 7% boys
39% girls; 10% boys
36% girls; 14% boys
16% girls; 39% boys







8% girls; 18% boys

 

Boys are twice as satisfied as girls with the existing newspaper. Majority of girls would like to see more news by and for teens. Boys' top choice would be more sports.

 

14) For each of the following news stories, which medium do you rely on to get most of your information?

  Newspaper Magazine Internet Radio TV Don't follow
Kobe Bryant case 10% 3% 7% 5% 48% 27%
Timberlake/Diaz romance 2% 25% 5% 3% 14% 51%
War in Iraq 28% 1% 6% 4% 55% 6%
Shuttle Columbia disaster 22% 2% 7% 3% 44% 22%
Elizabeth Smart kidnapping 16% 4% 3% 2% 45% 30%
Sept. 11, 2001 22% 2% 6% 3% 63% 4%

 

Boys are less likely to follow the Timberlake/Diaz romance (65% of boys don't follow vs. 42% of girls) and the Elizabeth Smart kidnapping case (38% boys vs. 25% girls). Whites are less likely to follow the Kobe Bryant case (29% say they don't follow vs. 19% of minorities) and Timberlake/Diaz romance (54% don't follow vs. 43% minorities).

 

15) For each of the following descriptions, check which medium you think it applies to most.

  Newspaper Magazine Radio Internet TV
Most accurate 52% 4% 4% 10% 30%
Most fair 44% 9% 14% 11% 22%
Most entertaining 4% 22% 11% 10% 53%
Easiest to use 14% 5% 11% 24% 46%
Most informative 50% 5% 4% 18% 23%

 

For most entertaining, girls are twice as likely to give the nod to magazines as boys. 29% of girls say magazines vs. 13% of boys. A higher percentage of boys say TV—60% vs. 48% of girls.

 

16) Where are you most likely to turn for more information in each of the following situations?

  Newspaper TV Internet Radio None
A concert you want to attend 22% 6% 52% 20%
The finale of your favorite TV show 13% 72% 11% 1% 3%
An issue affecting your school 55% 8% 13% 3% 21%
The presidential campaign 31% 49% 8% 3% 9%

 

Demographics:

Sex:
39%
61%

Race:
75%
6%
4%
9%
3%
3%

Grade:
10%
12%
18%
15%
15%
14%
16%

40%
60%


Male
Female


White
Hispanic
Multiracial
Black
Asian
Other


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